CNN’s Step Backwards in Online Video

I’m a news junkie, so I subscribe to a variety of RSS feeds to keep me up-to-the-minute with what’s going on here in Washington and around the world.
Lately, Anderson Cooper 360’s feed has begun posting videos in their feed. Great idea – the show is highly visual, and bringing that to the internet is good.
Here’s the bad part (and I’m going to sound like Jeff Jarvis here). They lock you into CNN’s propriety Pipeline player (built on Windows Media, I think). What? Why? This is the age of the mash-up! Of distributed content!
First, I have to login to CNN to see the videos, which is ridiculous. Second, I can’t share them with friends, family, and colleagues via e-mail or this blog. Is it any wonder upstarts like Youtube and Vimeo so quickly eclipsed traditional media in online video?