A Lost Opportunity for Facebook

This is a great post about a huge lost opportunity for Facebook:

They want to hear why they should care. You were sandwiched between a segment on plush toys for 6 year old girls and a martha stewart segment. You needed to talk about the fun things people do on facebook. Examples of chance encounters, long lost friends meeting, how a group got someone a job and another saved a life. You needed to talk about the profound impact that Facebook has had on you as a user. You needed to answer Meredith’s most important question “Why would I use Facebook”. She ended your segment saying, “well I still don’t know why I’d use this thing”.

Huge loss. Facebook is so easy to describe and yet infinitely complex. One sentence would have done it. “Facebook is the place online where you keep in touch with your friends and family.”

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