311 and NYPL on Twitter

So, looks like the legal eagles and bureaucrats have struck again with 311’s Twitter account. The mayor wants to create the city of the future, but leaves it stuck in the past. Get real with people and they’ll respond appropriately. Otherwise, you’re gonna be left out.

Here’s an example of doing it right:

Social Media Fail?

Saw this ad on Facebook a few times. No one seems to be taking the bait and RSVPing. I’ve seen other sponsored events with 30k+ RSVPs, so what’s the issue here, especially across a network of 500 million people? Poor targeting, controversial but played out topic, etc?